Are Avatars the next big thing in Sports?Digital transformation has revolutionised the way we consume and interact with the world around us. With the flourishing of new…May 5, 2023May 5, 2023
What is the future of Motion Capture?Motion capture is the process or technique of recording patterns of movement digitally. Usually, motion capture provides more realistic…Apr 28, 2023Apr 28, 2023
All About Adidas ‘Into the Metaverse’The idea of spending thousands or even millions of dollars to buy “land” in a virtual world seems to become more and more common. We’ve…Mar 16, 2023Mar 16, 2023
‘All About’ LaLiga TechOn Tuesday, September 28, 2021, LaLiga announced a new venture named LaLiga Tech. It is a major step for the Spanish league as they will…Dec 17, 2021Dec 17, 2021
Why the Sport Industry must be aware and understand the Metaverse?“Real-time 3D content” — will account for almost half of all visual digital content by the end of the decade” — This is John Riccitiello’s…Dec 1, 2021Dec 1, 2021
Behind the NFT: the real challenges and opportunities for sports organisationsNFTs”, known as Digital collectibles, have exploded in popularity lately. From art to sports, people are spending millions of dollars/euros…Nov 24, 2021Nov 24, 2021
Interview with Richard Pepper, Head of Digital at Wolverhampton Wanderers F.C.The recent model of clubs relying on Video rights, Player trade and Ticketing has taken a serious hit in the current world. Clubs have been…Sep 9, 2021Sep 9, 2021
‘All About’ Warner Bros. DiscoveryA few weeks back, on May 17th, AT&T announced an agreement with Discovery “to combine WarnerMedia’s premium entertainment, sports and news…Jul 15, 2021Jul 15, 2021
Are sports organisations really doing POC? And why should they pay for it?It has become a common trend among (leading) sport organisations to set up innovation strategies to further develop their activities and…Jun 24, 2021Jun 24, 2021
‘All About’ The Super League ProjectIt all started with that announcement, made on April 18th 2021: “Twelve Europe’s leading football clubs have today come together to…Jun 1, 2021Jun 1, 2021
